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What's the point if it isn't giving you the life you want?

You've worked hard to build your career or business. But working harder, following another formula, or doing what you're supposed to do doesn't necessarily lead to the life you imagined.

 

I help women figure out what's not working, get clear on what they want, and make practical, intentional decisions about their careers and businesses.

The goal isn't just a successful career or business. It's a life you actually want to live. 

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TWO PATHS. ONE BIGGER PICTURE

Different challenges. Same goal.

Whether you're building a business or questioning your career, the goal is to make your work support the life you want.​

FOR WOMEN WHO OWN EXPERTISE-LED BUSINESSES

Business Strategy + Design

You're good what what you do. But is your business giving you the money and freedom you expected?

You've devoted time, energy, and expertise to your business. But the financial rewards may not reflect your effort. Or the business may be profitable but taking too much of your life.

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Together, we'll look at how your business makes money, where your time goes, and what's working and what isn't so you can decide what needs to change.

 

The goal is a business that works financially without taking over your life.

FOR EXECUTIVE WOMEN QUESTIONING THEIR CAREERS

Executive Strategy + Design

You've worked hard to get where you are. But is it still where you want to be?

The demands of your career may be taking more from your life than you're willing to give. You may be questioning whether to stay, change direction, or use your expertise in a new way.

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Together, we'll explore what you want and evaluate the tradeoffs and the possibilities, so you can decide what makes sense for you.

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The goal is a career that provides the rewards and fulfillment you want while leaving room for the rest of your life.

THE LIFE BEYOND HEAD TRASH PHILOSOPHY

See Clearly.  Choose Courageously. 
 
Live Richly.

THROW OUT THE RULEBOOK. WRITE YOUR OWN PLAYBOOK.

You can stop following everyone else's advice and still be living by someone else's rules.

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The expectations you've absorbed, the assumptions you've made, and the habits that have helped you succeed can also leave you second-guessing yourself, frustrated, or feeling stuck without understanding why.

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That's Head Trash: when the thinking that helped you succeed starts getting in your way.

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Life Beyond Head Trash is about becoming aware of what's influencing your choices, getting clear on what you truly want, and creating a life that reflects what matters most to you.

See
Clearly

See yourself, your circumstances, what you want, and what's influencing your choices.

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Choose Courageously

Make choices based on what matters to you, rather than unconsciously letting fear, expectations, or the need for certainty decide for you.

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Live
Richly

Build a life that reflects what matters most to you based on your definition of what makes life rich.

NEED HELP WITH SOMETHING SPECIFIC?

ONE PROBLEM. A CLEAR WAY FORWARD

​If you have a business or career challenge you've been trying to figure out, you don't have to keep going in circles.

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In a focused, 90-minute Strategy Session, we'll get to the heart of the issue, evaluate your options and tradeoffs, and determine practical next steps.

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It's a standalone session. You can use it to make progress on one specific challenge without committing to ongoing coaching.

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Meet Jennifer

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PRACTICAL STRATEGY.

A DIFFERENT PERSPECTIVE ON SUCCESS.

I've been a CEO, CFO, CPA, and business owner. Those experiences have given me firsthand knowledge about what it takes to build a successful career, make difficult decisions, evaluate opportunities, and grow a business.

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But professional success doesn't always translate into personal satisfaction. I also know what it's like to work hard, achieve what you thought you wanted, and wonder why you’re still frustrated, exhausted, or you’re not enjoying as much as you expected. 

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Questioning how I'd gotten there led me to recognize how much my own thinking  was influencing my choices without me even realizing it. I discovered my Head Trash.

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That realization changed how I approached my life. Instead of waiting for things to get easier, I started making choices that gave me more control over my time, allowed me to pursue meaningful, financially rewarding work, and made room for my health, relationships, and the things that bring me joy.

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Today, I combine business experience, strategic thinking, and ontological coaching to help women tackle real business and career challenges, recognize what's influencing their choices, and create lives that reflect what matters to them.

 

Because a good strategy matters. So does knowing what you actually want it to accomplish.

WHAT'S YOUR HEAD TRASH TYPE?

Your strengths might also be getting in your way.

The beliefs and habits that help you succeed can sometimes become the very things that hold you back.

 

The Head Trash Quiz introduces five Head Trash types and helps you recognize the beliefs influencing your choices, often without you realizing it.

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Nine questions. Three minutes.

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